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This research paper on advertising analyzes the connection between cultural peculiarities and attitudes toward ads. Advertisement is not only annoying but a considerable part of everyday life. A particular melody or phrase from an advertising clip may stick in your mind so much that you won't be able to get rid of it for a few months or even ...
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Elsevier has a portfolio of marketing journals that address the challenges of marketing professionals and present the latest research. The publishers of this portfolio have made their most read and top-cited articles free until August 23, 2014. Here is their selection
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The purpose of this paper is to examine the academic research trends of advertising and PR in Korea by reviewing previous studies that have analyzed ...